What is the primary purpose of the Better Business Bureau (BBB)?

The primary purpose of the Better Business Bureau (BBB) is to promote self-regulation among businesses. This organization works to foster trust between consumers and businesses by setting standards for ethical business behavior and encouraging companies to adhere to these standards. Through its various services, the BBB aims to help businesses maintain a good reputation and allows consumers to make informed decisions.

The BBB provides resources such as business reviews, complaint resolution, and education about consumer rights, all of which serve to enhance accountability and transparent practices. By promoting self-regulation, the BBB helps maintain a marketplace where consumers can feel secure about their transactions and where businesses understand the importance of ethical conduct in retaining customer trust and loyalty.